Top 40 SEO Interview Questions for Get Job in 2025

By /
SEO job interview 50 questions asked in recently

In today’s digital era, SEO (Search Engine Optimization) is a rapidly growing field with excellent career opportunities. If you want to build a career in SEO, you must understand how to secure an SEO job and prepare for seo interview questions.

How to Get an SEO Job?

1. Master SEO Fundamentals

SEO consists of three key areas:

  • On-Page SEO – Optimizing website content
  • Off-Page SEO – Building backlinks and promotions
  • Technical SEO – Enhancing website structure and speed

To succeed in SEO, you need to learn about keyword research, ranking factors, content optimization, and SEO tools like Google Analytics, Search Console, Ahrefs, and SEMrush.

2. Build Your Own Website or Blog

Practical experience is crucial in SEO. Start your own blog and implement various SEO strategies. This will help you showcase your skills to employers.

3. Get Certified

Several platforms offer SEO certifications, such as:

  • Google Digital Garage
  • HubSpot SEO Certification
  • Moz SEO Training

4. Work on Freelance SEO Projects

Gain experience by working on freelance platforms like Fiverr, Upwork, and Freelancer. Real-world experience will strengthen your resume.

5. Create a Strong Portfolio

Your portfolio should include:

  • Websites you have optimized
  • Before-and-after ranking improvements
  • Case studies of successful SEO campaigns

6. Apply for SEO Jobs

Look for SEO job openings on:

  • LinkedIn
  • Indeed
  • Glassdoor
  • Company career pages

How to Prepare for an SEO Job – Step by Step

1. Learn SEO Fundamentals

✅ Understand On-Page, Off-Page, and Technical SEO
✅ Learn about Google Ranking Factors
✅ Study Keyword Research & Search Intent
✅ Master SEO Tools (Google Search Console, Analytics, Ahrefs, SEMrush, etc.)

2. Gain Practical Experience

✅ Work on a personal blog/website
✅ Optimize real websites (freelance or projects)
✅ Try local SEO for small businesses
✅ Experiment with SEO audits & reports

3. Build a Strong Portfolio

✅ Case studies of successful SEO improvements
✅ Before/after rankings and traffic reports
✅ Screenshots of Google Search Console & Analytics data
✅ Write guest posts on SEO blogs to build authority

4. Stay Updated with SEO Trends

✅ Follow Google algorithm updates
✅ Read SEO blogs (Search Engine Journal, Moz, Neil Patel)
✅ Join SEO forums & communities

5. Get Certifications

✅ Google Digital Garage SEO Certification
✅ HubSpot SEO Certification
✅ Semrush Academy SEO Training

6. Prepare for the Interview

✅ Learn SEO interview questions (Technical & Practical)
✅ Be ready to discuss past SEO projects
✅ Understand website audits & ranking improvements
✅ Practice explaining SEO strategies in simple terms

Top 50 SEO Interview Questions and Answers

Basic SEO Questions

  1. What is the importance of a robots.txt file?
    • It tells search engines which pages to crawl or not crawl.
  2. How does canonicalization help in SEO?
    • It prevents duplicate content issues by specifying the preferred URL.
  3. What is a 301 redirect?
    • A permanent redirect that passes link equity to the new URL.
  4. What is the difference between a 301 and a 302 redirect?
    • A 301 is permanent; a 302 is temporary and does not pass full link equity.
  5. What are hreflang tags?
    • HTML tags that indicate language and regional targeting for search engines.
  6. How does a sitemap help SEO?
    • It helps search engines discover and index pages faster.
  7. What is the importance of structured data?
    • It helps search engines understand content and improves rich results.
  8. How do you optimize a website for Core Web Vitals?
    • Improve LCP, FID, and CLS by optimizing images, reducing JS, and enhancing server response.
  9. What is the difference between HTTP and HTTPS?
    • HTTPS is secure and encrypted, improving trust and SEO rankings.
  10. What is page speed, and why does it matter?
  • It affects user experience and rankings; faster pages rank higher.

Technical SEO Questions

  1. What are the key on-page SEO factors?
    • Title tags, meta descriptions, headings, content, URL structure, internal linking.
  2. How should you write an SEO-friendly title tag?
    • Keep it under 60 characters, include primary keywords, and make it compelling.
  3. What is keyword cannibalization?
    • When multiple pages target the same keyword, causing ranking conflicts.
  4. How do you fix keyword cannibalization?
    • Merge similar pages, use canonical tags, or adjust keyword targeting.
  5. Why is alt text important for images?
    • It helps search engines understand images and improves accessibility.
  6. What makes content SEO-friendly?
    • Unique, valuable, well-structured, keyword-optimized, and user-focused.
  7. What is E-E-A-T in SEO?
    • Experience, Expertise, Authoritativeness, and Trustworthiness for content quality.
  8. How do you improve internal linking?
    • Use relevant anchor text, link to important pages, and avoid excessive links.
  9. What is the ideal URL structure for SEO?
    • Short, descriptive, keyword-rich, and free of unnecessary parameters.
  10. How do you optimize a blog post for SEO?
    • Use keyword research, headings, internal links, and a strong CTA.

Off-Page SEO Questions

  1. What is the importance of backlinks?
    • They boost authority, trust, and rankings in search results.
  2. What is link equity?
    • The ranking value passed from one page to another via links.
  3. What are the best link-building strategies?
    • Guest posts, digital PR, broken link building, and HARO.
  4. How do you identify toxic backlinks?
    • Check for spammy, irrelevant, or unnatural links using backlink tools.
  5. How do you remove toxic backlinks?
    • Request removal or disavow them in Google Search Console.
  6. What is the difference between dofollow and nofollow links?
    • Dofollow passes link equity; nofollow does not.
  7. What is anchor text, and why is it important?
    • It is the clickable text in a hyperlink, influencing SEO relevance.
  8. What are PBNs, and are they safe?
    • Private Blog Networks manipulate rankings and risk penalties.
  9. How does social media impact SEO?
    • It boosts brand visibility, drives traffic, and increases indirect backlinks.
  10. What is the best way to get high-quality backlinks?
    • Create valuable content that attracts natural links.

Local SEO Questions

  1. How do you optimize a Google Business Profile?
    • Complete all details, add images, get reviews, and update posts.
  2. What are local citations?
    • Mentions of business NAP (Name, Address, Phone) on directories.
  3. Why are customer reviews important for local SEO?
    • They improve trust, click-through rates, and rankings.
  4. What is the Local Pack in Google Search?
    • A set of local business listings appearing at the top of search results.
  5. How do you optimize for “near me” searches?
    • Use location-based keywords and optimize Google Business Profile.

Advanced SEO Questions

  1. How does AI impact SEO?
    • AI improves search intent understanding, content optimization, and personalization.
  2. What is zero-click search?
    • When users get answers directly from Google without clicking on a result.
  3. What is RankBrain?
    • Google’s AI algorithm that improves search results based on user behavior.
  4. What is mobile-first indexing?
    • Google primarily uses the mobile version of a site for ranking and indexing.
  5. What is programmatic SEO?
    • Scaling content creation using automation and templates.

Final Thoughts

If you want to land an SEO job, focus on learning SEO concepts, gaining practical experience, and building a strong portfolio. Preparing for common SEO interview questions will also give you an edge over other candidates.

Good luck with your SEO job search!

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top